Chanel’s luxury dream is turning to dust – Marketing Week

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https://www.marketingweek.com/2010/08/11/chanels-luxury-dream-is-turning-to-dust/?nocache=true&adfesuccess=1

A 2010 article (registering on the website is needed to read it) but its a good discussion topic around Change,  (check the specification topic business models) but also could be used for a case study many of both the AS and A2 business model theory.

What topics could we use synoptically may be a good start point.

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